Sep 27 2010
Considering that Sivaji brought together Rajnikanth, Shankar, A.R.Rahman and AVM Productions, it seemed quite impossible at that time that any other movie could top it. By adding Aishwarya Rai to the mix, selecting a unique genre and having a budget that makes it the most expensive Indian film to date, Enthiran has topped it with ease. After a two year wait, the film arrives this Friday(Thursday if you are lucky enough to be near a theater screening premier shows!) with unprecedented hype and expectations.
Like in the case of Sivaji, any aspect of Enthiran can be selected and there will be a superlative associated with it. Leading it ofcourse is Rajni, who seems to be becoming more popular with every movie. His last 2 films Sivaji and Chandramukhi have confirmed the theory that only a new Rajni film can surpass the previous Rajni film’s box-office take and Enthiran seems poised to reiterate that once again. With over 3 years since the last Rajni film(Kuselan can’t be considered a real Rajni film), the excitement has reached a feverish pitch for his fans all around the world.
Then there’s Shankar, Tamil cinema’s most successful commercial director. Shankar has an uncanny knack for creating grand, well-paced entertainers. Enthiran is certaintly his biggest and riskiest film to date. Whenever Rajni joins hands with a popular director, there’s always the doubt whether the result will be a Rajni film or the director’s film but Sivaji cleared the doubt. While Shankar’s sense of grandeur was evident all through Sivaji, it was definitely a Rajni film as the director showcased the star’s style and charisma in spectacular fashion. So there’s no doubt that Rajni fans are in for a feast yet again.
Ever since Aishwarya Rai stepped into movies, there has been an air of exclusivity around her. While her track record in Hindi movies has been anything but consistent, her Miss World title and the universal appreciation of her beauty has kept her stock high all these years. That’s the reason her Tamil films so far have been event films and why Rajni himself has on several occasions, expressed a desire to work with her. Enthiran finally brings them together and there’s no doubt that her involvement has made it even more talked-about than Sivaji at a pan-Indian level.
Since Roja, any film with A.R.Rahman’s music made news and since capturing 2 Oscars, his stock has risen even higher. Any music director reserves his best for specific directors and his soundtracks for Shankar’s films proves that for ARR, Shankar belongs to that small list. While Enthiran’s album isn’t an unqualified success with two standout numbers and two good songs but Rahman’s tunes, Vairamuthu’s lyrics and the mental images of Rajni’s performance and Shankar’s picturization do help the album achieve the difficult task of meeting the huge expectations.
Given his penchant for visual grandeur and extravagant special effects, a Shankar film by itself will always be an expensive proposition. Taking into consideration the talent associated with Enthiran and the genre, its no surprise that the film has become the most expensive Indian film with a price tag of over 150 crores. It requires a company with deep pockets to not only have the courage to finance it initially but also the strength to market it at the end to recover the investment. Sun Pictures, which picked it up from Ayngharan after the latter developed cold feet because of the ballooning budget, has proved itself upto the task. No expense seems to have been spared for the movie. With an extravagant audio release function and an unprecedented trailer release function the company has marketed the movie remarkably well so that everything associated with it has become an event. With a saturated release strategy, the company is set to easily recover the money and will smile all the way to the bank.
While these big names automatically make Enthiran a big film, its genre is icing on the cake. Tamil cinema has seen several new genres in the past couple of years and Enthiran opens the door to yet another new genre – science fiction – with its story of a robot. While there’s no doubt that Shankar will dress it up with his own brand of masala, it’s understandable considering that its introducing Tamil cinema to a brand new genre. And having taken up the genre, Shankar appears to have gone the whole way with respect to giving life to his vision and imagination.
Let’s get ready for E-day folks!
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