Dec 05 2011
As an actor, Dhanush has greatly leveraged his down-to-earth personality to find success. Barring misfires like Pudhukkottaiyilirundhu Saravanan and Sullaan, he has consistently picked roles that feature him as a casual, easygoing hero who the guys in the audience can easily relate to. With his average looks and non-muscular physique, he looks, talks and acts like the proverbial boy next door. Dhamu even highlighted the popularity of Dhanush’s average joe looks when he said “ippo ellam enna madhiri sumaaraana aalunga dhan manmadha raasa-nu solranga” in Gilli.
It wouldn’t be stretch to say that its the same quality that has now brought him tremendous success as a singer. Dhanush has a slightly gruff voice and sings at pretty much the same pitch throughout. But he has selected songs where those traits turn out to be strengths rather than weaknesses. The numbers he has rendered reside somewhere between simple poetry recital and actual singing. Further aiding the down-to-earth nature of the songs are the lyrics which are nowadays penned by him too. The songs are made up mostly of colloquial words so that they sound like everyday conversations that are given a tune and background music. So when he sings Ommela Aasadhaan (rather than Un Mele Aasaidhaan), it actually sounds like a boy expressing his desire to his girlfriend and when he says Mokka Piece Kooda Kindal Pannudhu, they are the exact words that would be used by a boy expressing his frustration to his close friend.
Both the aforementioned qualities – Dhanush’s casual personality and the kind of songs he chooses to sing – went in to making Why this kolaveri-di the rage that it has become today. The song has a very simple tune but that simplicity makes it instantly catchy and impossible not to start humming once we have heard it. The lyrics again are simple and never rise above the level of a nursery rhyme. The combination of the easy tune and the light lyrics ensure that anyone can sing it. The impact of the song’s video can’t be discounted either. Dhanush is so thoroughly enjoying singing that, despite the song’s theme of love failure, we keep smiling throughout.
The widest smile right now must be on Aishwarya Dhanush’s face as the song has brought her movie 3 publicity beyond her wildest dreams. But we know very well that the hype surrounding a movie is a double-edged sword. So the movie better be good so that the viewers don’t walk out directing the song at her!
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