Feb 25 2010
The line-up of big, event movies sees another anticipated entry tomorrow with Vinnai Thaandi Varuvaayaa. With Gautham Menon returning to romance, Simbhu trying out a full-fledged romantic role and A.R.Rahman scoring his first Tamil film since he won the Oscars, the movie is coming with a lot expectations attached to it. The fact that it is getting a 2-theater release(San Jose and Fremont) here in the Bay Area is proof enough of that.
Gautham Menon launched his career with a romance Minnale but then switched tracks to make a series of action films (Kaakka Kaakka, Pachaikkili Muthucharam, Vettaiyaadu Vilaiyaadu). But even in those films, especially the latter two, the romances were wonderfully done. They were a nice mix of sweetness and maturity and were naturally and subtly developed. So it seems like a good thing that after his most personal and ambitious film Vaaranam Aayiram, he is going back to making a romance. With Simbhu as an assistant director and Trisha as a Malayali-Christian, VTV looks like it is a love story that has both religion and career in the background and it will be interesting to see what spin Gautham puts on it.
VTV’s biggest surprise is its hero Simbhu. Considering that he was firmly following the masala route and seemed to be sinking more into the masala quicksand with each new film, I would’ve put him second – Vijay being first – on the list of actors most likely to act in a romantic film. So his announcement that he had decided to act only in soft, romantic flicks and his following up those words by actually signing up a film like VTV were pleasant surprises. He appears to have cleaned up well to look the part and it’ll be interesting to see the newly-christened Young Superstar(since he felt he had outgrown the ‘Little’ prefix) without his trademark punch dialogs and loud finger swishes. Trisha seems to be spending a lot more time in Andhra and had only 1 Tamil film, Sarvam, in 2009. She looks really beautiful here and should have a good role, considering that Gautham gives his heroines strong, author-backed roles.
Ever since Minnale, Gautham’s movies have been looked forward to for another reason – their music. Gautham introduced Harris Jayaraj to Tamil cinema and the music director thanked him by producing his best work for the director. After hitting their peak with Vaaranam Aayiram, the duo split and Gautham went with A.R.Rahman for VTV, which is now ARR’s first Tamil soundtrack since his double Oscar. ARR’s Tamil soundtracks have been massy and populistic and this might be the first album where his experimentation and exploration, hitherto restricted to Hindi film music, have been allowed to creep into Tamil too. None of the songs, whether the incredibly catchy Anbil Avan… , the melodious Omana Penne… or the hard rock-like Aaromale…, follow the traditional structure we’ve been used to in our songs. Hosanna…, with its catchy middle section bookended between a deceptively slow start and finish and the fast and racy Kannukkul Kannai… are guaranteed chartbusters. Gautham has been rather unpredictable in his song picturization, giving us both the weird group dancers of Uyirin Uyire… and the casual, classy Adiye Kolludhe…. Hope he does justice to Rahman’s numbers and makes him do more Tamil films.
VTV had a clever marketing strategy that created buzz about it even before everything about it was revealed. With a series of movie posters that recreated instantly-recognizable scenes from other movies(I remember Minsaara Kanavu, Alaipaayudhe, Idhayathai Thirudaadhe, Kaakka Kaakka, Vettaiyaadu Vilaiyaadu and what I believe was Vaali) but didn’t contain any more information about the cast or crew, the movie stirred up a lot of excitement in the days leading upto its launch. And once the list of people involved in it was revealed, further marketing became unnecessary!
While we’ve already had several big movies hit the screens in 2010 so far, only a couple of them have met their pre-release expectations. Let’s hope VTV also adds itself to that list…
19 responses so far